Here is our music video timeline. We have around 60-70 shots however this is bound to change when coming to editing our footage. Doing the timeline has defiantly helped my group and I really visualise and put our music video together.
Saturday, 27 September 2014
Thursday, 25 September 2014
Saturday, 20 September 2014
Monday, 8 September 2014
Introduction to Advanced Production
The Brief
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
a website homepage for the band;
a cover for its release as part of a digipak (CD/DVD package);
a magazine advertisement for the digipak (CD/DVD package).
2. Enter your three initial ideas/treatments
3. For each of the initial ideas, carry out and illustrate your research into real artists of a similar type:
- Images
- Websites – artists, record companies, fansites, social network sites
- Music videos
- Soundcloud etc
Wednesday, 3 September 2014
Tuesday, 2 September 2014
Background into The Music Industry
Genre refers to the classification of a text according to it's style and content. It is constantly being invented due to trends as they are crossed and re-visited, genre is important as it helps to establish an artists target audience.
The genre's most artists tend to fall into are: (Each of these genre's contain sub-genres and mashups)
Pop
Dance
R&B
Hip-Hop Rap
Rock
Punk
Country and Western
Folk
Jazz
Reggae
Blues
Gospel
New Age
Genre can also relate to an artists image and lifestyle, for example dress sense, hair look and personal life. Each genre has different areas where they sport, like festivals, record shops, nightclubs, radio station and magazines.
Image is a key part to fulfilling the genre as an artists look can categorise them immediately e.g McFly have that 'sweet' Pop boy band look and this is also carried out in their music videos and also in the media.
However, looks can be deceiving as sound for example hip hop rap videos tend to have the same running themes relating to money, materialistic objects, women, drugs/alcohol and sex. Whist group pop bands tend to be dancing in sun in a warehouse/open area.
Some artists like to be recognised by a trend they have followed. For example, Adele has a very 60s 70s retro look like role models Aretha Franklin and Dusty Springfield suggests that she is a serious, soulful artist.
Pop Stars tend to be a collection of people who will never see 50 again and usually are also on the list of the 100 Greatest Singers of All Time. Another thing to note is that even though they may of been dead for decades, they are still very popular in culture as they are classed as the 'greats'.
The '27' Club is also well known due to the artists living fast and dying young. Their music tends to carry on being adopted by generations as fans keep the music alive and their popularity increases as popular culture allows it meaning the star power persists.
Pop music changes constantly and is constantly evolving into a variety of hybrid forms retaining common characteristics.
Common values of Pop stars include:
Youthfulness
Rebellion
Sexual Magnetism
An anti-authoritarian attitude
Originality
Creativity/talent
Aggression/anger
A disregard for social values relating to drugs, sex and polite behaviour
Conspicuous consumption, of sex, drugs and material goods
Success against the odds
The longer a star remains successful on the world stage, the more difficult it is to continue to embody these values as originality and creativity burn out. Also, it's extremely difficult to quit while you're ahead as eventually popular culture moves on, and quits you.
That's why the '27' Club is so well-known as the pop stars have a definite sell by date which in a way makes them more attractive to audiences as they die looking beautiful which makes them more appealing as they are remembered as youthful and attractive pop stars making them more useful to sell as products once they are gone. E.g. Elvis Presley, Amy Winehouse and Jimi Hendrix.
A star's death doesn't mean the music is over, far from it, as a celebrity death can spark major publicity leading to albums sales as a death can rekindle a fans interest and make new people interested.
Richard Dyer uses theories to define pop stars and mentions that one of the reasons so many pop performers are described pop stars is that they are quickly promoted to this status by their management. This is done easily as placed stories, famous boyfriends/girlfriends, attendance at a premiere/parties and features in magazines.
A true pop star does have a lasting significance and has a 'brand awareness' amongst a wider market over a period of time and they have a bigger impact culturally.
Overall stars are constructed, artificial images, even if they have been presented as 'real people'. It helps if their image has a USP and sometimes the artists can be recognised due to a metonymic like Madonna's bra and Justin Bieber's hairs.
To conclude, I can use these ideas during this year's media as some of these theories can help me to evolve the artist I will choose meaning they will become popular and give them a 'brand image' helping them to become popular and successful.
The genre's most artists tend to fall into are: (Each of these genre's contain sub-genres and mashups)
Pop
Dance
R&B
Hip-Hop Rap
Rock
Punk
Country and Western
Folk
Jazz
Reggae
Blues
Gospel
New Age
Genre can also relate to an artists image and lifestyle, for example dress sense, hair look and personal life. Each genre has different areas where they sport, like festivals, record shops, nightclubs, radio station and magazines.
Image is a key part to fulfilling the genre as an artists look can categorise them immediately e.g McFly have that 'sweet' Pop boy band look and this is also carried out in their music videos and also in the media.
However, looks can be deceiving as sound for example hip hop rap videos tend to have the same running themes relating to money, materialistic objects, women, drugs/alcohol and sex. Whist group pop bands tend to be dancing in sun in a warehouse/open area.Some artists like to be recognised by a trend they have followed. For example, Adele has a very 60s 70s retro look like role models Aretha Franklin and Dusty Springfield suggests that she is a serious, soulful artist.
Pop Stars tend to be a collection of people who will never see 50 again and usually are also on the list of the 100 Greatest Singers of All Time. Another thing to note is that even though they may of been dead for decades, they are still very popular in culture as they are classed as the 'greats'.
The '27' Club is also well known due to the artists living fast and dying young. Their music tends to carry on being adopted by generations as fans keep the music alive and their popularity increases as popular culture allows it meaning the star power persists.
Pop music changes constantly and is constantly evolving into a variety of hybrid forms retaining common characteristics.
Common values of Pop stars include:
Youthfulness
Rebellion
Sexual Magnetism
An anti-authoritarian attitude
Originality
Creativity/talent
Aggression/anger
A disregard for social values relating to drugs, sex and polite behaviour
Conspicuous consumption, of sex, drugs and material goods
Success against the odds
The longer a star remains successful on the world stage, the more difficult it is to continue to embody these values as originality and creativity burn out. Also, it's extremely difficult to quit while you're ahead as eventually popular culture moves on, and quits you.That's why the '27' Club is so well-known as the pop stars have a definite sell by date which in a way makes them more attractive to audiences as they die looking beautiful which makes them more appealing as they are remembered as youthful and attractive pop stars making them more useful to sell as products once they are gone. E.g. Elvis Presley, Amy Winehouse and Jimi Hendrix.
A star's death doesn't mean the music is over, far from it, as a celebrity death can spark major publicity leading to albums sales as a death can rekindle a fans interest and make new people interested.
Richard Dyer uses theories to define pop stars and mentions that one of the reasons so many pop performers are described pop stars is that they are quickly promoted to this status by their management. This is done easily as placed stories, famous boyfriends/girlfriends, attendance at a premiere/parties and features in magazines.A true pop star does have a lasting significance and has a 'brand awareness' amongst a wider market over a period of time and they have a bigger impact culturally.
Overall stars are constructed, artificial images, even if they have been presented as 'real people'. It helps if their image has a USP and sometimes the artists can be recognised due to a metonymic like Madonna's bra and Justin Bieber's hairs.
To conclude, I can use these ideas during this year's media as some of these theories can help me to evolve the artist I will choose meaning they will become popular and give them a 'brand image' helping them to become popular and successful.
Monday, 1 September 2014
Music Video Idea 3
One of my ideas is a lot like this music video above involving a quite dark night scene with lights, smoke and people. The song I would use would be Aluna George's 'Attracting Flies, as it has a very grunge feel and the beat is very subtle with high and low tones.
Their would be a main girl performer in it who would go in and out of acting/performing as one moment she would be singing in front of the camera and then back in the action.I would want her to look quite street and non clean cut. Her image is quite important as I want her to be quite anti-authoritaive and individual.
At first I was thinking it wouldn't have a story behind it but then I thought I could link in a male lead to star with the female singer as a story where a friendship/relationship has broken down and she wants to listen to nothing he says.Throughout the duration, the male could be trying to find her at this party and showing his regret from messing up what they had and then it ends with the camera showing that she has completely moved on and we could see his expression and then a smoke bomb goes up covering him.
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