Emily's Session

Our Session:

On Monday we had a session with Emily who is a video commisioner for Polydor Records in London. 

During the session we discussed her role and key elements to how a music video is created and it's timeline starting with a concept (treatment) and then production to editing and then publishing it. I learnt that usually the artist will sit down with the record label and discuss ideas for their music video and then go to a director to make a treatment or if they have no time to create an idea or don't have one it will then be open for directors to create a treatment to put forward. 

Once the brief is underway and the idea decided, it is then the video managers decision on how much the budget is which can range from a few thousand to a couple hundred thousand. Once preproduction is complete, filming is then underway and then edited once finsihsed. The whole process usually takes between 6 to 8 weeks from start to finish (publishing))

We also looked at a few treatments that became music videos recently and I found it very interesting seeing how the concepts were brought to life and how the finished product looked.

Here are the three music videos we looked at:

Out of the three my favourite one was Bipolar Sunshine's 'Deckchair's on the Moon'. I absolutely loved the video and everything about it. I think the colour scheme is great with the natural greens, beiges and monochrome colours. I think the landscape is beautiful and really suits the tone of the song and I think the story is really clear within the video.

 

I thought this video lacked a bit of originality and was quite poorly thought of. However there were certain aspects which I really enjoyed like the UV fish and the costume layout within the video. One thing I didn't like was the heat radiation filming e.g the palm trees and waves as I felt that it gave the video a quite cheap feel to it.



I thought this video was very interesting and cleverly though out. I really like how the song almost matches the era the video is capturing with a modern twist. It is a simple idea but has been executed very well with all the telephone props and simple actions. I also think it was a very good idea to incorporate a real number that fans can ring/text as it raises awareness and brings a but of humour to the video.

Other things to note:

Emily and her colleague also talked about the usefulness of labels such as Vevo, Noisey and Vimeo as they help to raise viewing numbers as well as paying Polydor Records for the amount of views they get. Adding to this sponsorship is also becoming more popular in order to raise finance for the video as this can mean a bigger budget if needed.