Task 3: What did you learn from your audience feedback?

In order to get the best possible campaign for Effy we had to conduct some audience research in order to see how our audience feels towards our product. We used two different style of forms which were a questionnaire session and focus group. Below is my analysis of it.

The prezi gave us a deeper insight towards their feelings about our product and what they thought worked well and what didn't.This focus group gave us varied opinions which is exactly what we wanted as it highlights what we have done well or in some cases what we could have done differently. In doing a focus group, we received direct feedback that was rich and is impossible to manipulate as it is from a direct source, whereas with questionnaires there is a risk of miscommunication.